Twitter Creative #Studio

Copywriter

At Twitter, I was a copywriter for the Global Creative #Studio, where I wrote consumer, B2B, UX, and internal copy for #Studio emails and Twitter teams, partners, brands, and promotions. I also wrote and co-produced an informational on-platform commercial series, wrote a client ad that aired live in Times Square, and helped storyboard Twitter food and live music motion ad campaigns.

CONSUMER

EMAIL COPY

I wrote copy for consumer emails, including headlines, sub-heads, body, slogans, and more.

COMMERCIAL SCRIPTS

I wrote scripts for a series of on-platform UX informational commercials to introduce and explain the use of Twitter safety features. I also co-produced the shoot, and auditioned, cast, and directed talent during on-set live takes.

MOTION AD CAMPAIGNS

I wrote a motion ad script for photographer Jon Carmichael's #dearMoon campaign that premiered in Times Square and played on Clear Channel video billboards across the country on Black Friday 2018. I also helped storyboard Twitter motion campaigns and B2B videos for food and live music advertising and programming.

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#FoodIsHappening

#dearMoon on the Nasdaq screen

#dearMoon in Times Square