CONVERSE +
FILTER MAGAZINE INSPIRATION SERIES
I pitched artists and produced photo and video shoots to create an advertorial series for Converse about musicians' non-musical inspirations.
I also wrote all copy for the back cover and interior ad spreads.
Highlights include Phantogram, YACHT, Hanni El Khatib, and TV on the Radio's Tunde Adebimpe.
Claire Evans of YACHT / Science Journalism + Science Fiction
Jenny O. / Auto Work
Phantogram / The Great Outdoors
Ross Farrar of Ceremony / Photography
YACHT interior spread
Caveman / Guitar Building
Phantogram interior spread
FLOOD MAGAZINE "DRINKS WITH" SERIES
As editor-in-chief of Flood Magazine, I helped conceive and execute a serial advertorial feature called "Drinks With." The quarterly column highlighted exciting libations chosen exclusively by a unique bar and bartender with whom Flood's agency, Anthemic, had partnered. Highlighted establishments included Ace Hotel New Orleans; Geraldine's at Hotel Van Zandt, Austin; Peche + Isla, Austin; and Wrigley Field, home of the Chicago Cubs.
THE SCHLITZ BOUTS:
AT LARGE MAGAZINE +
BV AGENCY
I was hired by LA's BV Agency to cover The Schlitz Bouts, a one-of-a-kind old-timey boxing event held at the prestigious Hollywood Athletic Club, for At Large Magazine and the Schlitz Brewing Company. The branded advertorial ran in At Large's print and web editions.
TY KU SAKE
SLOGAN + NATIONAL TV COMMERCIAL
Through my work with the Filter Creative Group, I wrote the company slogan for the international TY KU sake brand: "Share On." I also helped concept and storyboard the brand's first national TV commercial, starring brand spokesperson and partner CeeLo Green. The campaign was covered by The New York Times among other outlets.
“Share On”
GOLDEN HIPPO
DIRECT-TO-CONSUMER BRAND MARKETING
COPY + SEO
I wrote direct-to-consumer SEO and creative copy blog articles for the LA-based health, beauty, and pet care marketing agency Golden Hippo.
Brands included Nucific, Unify Health Labs, Dr. Marty Pets, Activated You, Ultimate Pet Nutrition, Juvetress, and more.
MCSWEENEY'S
CONVERSE
BASKETBALL YEARBOOK
I was recruited by the editors of McSweeney's to interview professional NBA athlete Maurice Evans for a feature in the Converse Basketball Yearbook, a collaboration between the innovative publisher and the iconic shoe brand.
